It used to be that our policy for seeing movies at the theater was "IMAX or nothing!" But then they had to go be jerks by threatening Ars Technica for quoting someone using the word "IMAX" in an interview.
Really? Is this the way they are going to defend their trademark -- by preventing anyone from mentioning it ever again?
So, instead of excitedly waiting for them to roll out Laser projectors at our local theater, I'm looking for alternative large-screen venues. Very annoying.
Update: IMAX changed their mind. I don't know that I have, though.
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